Calling in the professionals
Calling in the professionals
Not surprisingly, there’s a lot to be said for hiring professionals – you wouldn’t try to fix your car if you knew nothing about mechanical engineering. And it would be a mistake to do your own tax returns if you didn’t have the necessary knowledge, time and patience. You would be better off hiring an accountant.
If your time is better spent developing and promoting your business and servicing customers, then that’s what you should be doing.
Richard Powell, Bright Leaf Recruitment Director, feels strongly that businesses should outsource professional services. He says we should stick to what we’re good at. “I’ve learnt from my mistakes,” says Richard. “I’ve wasted valuable time working on website SEO, copywriting and web design for my business, when I could have spent the time more efficiently on driving the business – matching candidates with jobs and finding new staff for employers.”
Transforming the customer experience
When it comes to recruitment businesses could call in the experts and save themselves time and money. A Veterinary practice came to Bright Leaf after recruiting a receptionist based on the fact that they had six months’ experience in the veterinary industry.” explains Richard. “However, the job they had done before and the new job were completely different. There were no similarities between the two businesses. The cultures were completely different– one was small and local and the other a multi-national.”
“The new recruit did not have appropriate experience for the job and only lasted six weeks. We spotted what was wrong – they should have been looking for customer service and sales experience, not rentals industry experience. Luckily, it didn’t take us long to find a suitable candidate.”
Avoid wasting time
Another occasion on which Richard decided to call in the professionals was based on a personal experience. He had been trying to get the Bright Leaf website higher up in the Google rankings so that it came up in searches for ‘recruitment agencies, Halifax.’ “Having googled how to do this, I started registering my website with loads of free online directories, as per the Google instructions,” explains Richard.
“Three days later at a networking event, I was talking to the owner of a digital agency. I explained what I had been doing and was very quickly told that I had got it completely wrong. I was following old advice. Registering a website with all the free directories was the right thing to do about five to seven years ago, but not today. As a result, not only had I spent a long time doing something wrong, I could have also seriously jeopardised the rankings of my business!
“The lesson was clear to me,” adds Richard.“I would have made the right decisions and be running my business better if I had spoken to a professional provider first and not tried to do it myself.
“Trying to do things you are not expert at is a false economy when you could be using the time more productively to generate business. Outsourcing is the solution. If you need some copywriting doing, for example, pay an expert rather than sitting looking at a blank page for three hours. Don’t waste time trying to work out your own accounts – hire an accountant. Some people even try to produce their own artwork for adverts or build their own websites rather than using graphic designers and web designers. Qualified, experienced designers provide you with a professional job that will enhance your company’s image and convey the right look and feel to prospective customers.”